10 Best British Hunting Clothing Brands

The global hunting apparel market, valued at $1.2 billion in 2024 with a projected CAGR of 5.8% through 2030 (IMARC Group, 2024), requires gear that strikes a balance between safety, comfort and concealment. English hunting clothing brands combine centuries-old craftsmanship with modern technology, offering water resistance of 10,000-20,000 mm (ISO 811), breathability of 8000-15,000 g/m²/24h (ASTM E96) and camouflage patterns (Mossy Oak, Realtree) that reduce detection by 30-40% (Outdoor Life, 2024). This guide features a Top 10 ranking, with a special focus on BOWINS Garment for its leading OEM/ODM services, as well as practical advice for hunters, retailers and brands.

1. Why choose English brands of hunting clothing?

English brands of hunting clothing differ:

- Camouflage: Camouflage patterns reduce detection by 30–40%, which is critical for big game and waterfowl hunting (Field & Stream, 2024).

- Weather protection: waterproof/breathable fabrics provide 95% protection from rain, wind and cold.

- Mobility: 4-way elasticity and articulated design increases range of motion by 20% (ISO 11092), improving shooting accuracy.

- Durability: Wear-resistant materials (1000–1200 N, ASTM D3884) extend the life of clothing by 20–25%.  

- Sustainability: 15-30% recycled content reduces emissions by 12-15% (Textile Exchange, 2024).

- Customization: OEM/ODM services under BOWINS management provide 90-100% design flexibility (MOQ 100-500 units).

2. Team criteria

We evaluated brands based on the following criteria:

- Quality: waterproofness (10 000–20 000 mm), air permeability (8000–15 000 g/m2/24 h) and wear resistance.

- Innovations: lightweight fabrics, odor control and heating elements (7.4V, 12-hour battery).

- OEM/ODM capabilities: customization accuracy (95%+), minimum order quantities and delivery times of 30–60 days.

- Sustainability: recycled materials (15-30%) and eco-friendly processes.

- Customer Satisfaction: Rated 4.5+/5 by BASC, Alibaba and Field & Stream.  

- Global reach: exporting to more than 30 countries.

3. The 10 Best British Hunting Clothing Brands in 2025

3.1 Taian BOWINS Garment Co., Ltd. 

- Overview: Founded in 2007 (Taian, China; Factory in Cambodia), supplies products to more than 100 countries, 2 million sets per year, more than 600 employees.

- Main products: Custom hunting jacket ($50-$150, 15,000mm waterproof), Insulated hunting vest ($80-$200), Waterproof pants ($30-$100).

- OEM/ODM: 98% customization accuracy, minimum order quantity 300-500 (100-300 for heated clothing), production time 30-45 days, duty-free export (duty savings 12-15%).

- Key Features: $5 million invested in R&D, increasing durability by 20%; 30% recycled polyester; 2-year warranty; 4.9/5 rating (UK retailer orders 20,000 jackets in 2024).

3.2 Musto

- Overview: 1964 (Essex, UK), premium shooting/hunting brand, exported to over 50 countries.

- Key products: Highland GTX jacket ($300-$450, 15,000mm waterproof), Polartec Fleece vest ($150-$250).

- Distinguishing features: a combination of classic and modern, rating 4.8/5 (BASC, 2024); limited OEM services (manufacturing time 45-60 days).

3.3 Barbour

- Overview: 1894 (South Shields, UK), traditional craftsmanship, over 200,000 units per year, export to over 40 countries.

- Key Products: Noble Shooting Coat ($350-$500, 12,000mm waterproof), Country Check Shirt ($80-$150).

- Distinguishing features: Iconic waxed jackets, 4.7/5 rating (Field & Stream, 2024); minimal OEM services.

3.4 Holland & Holland

- Overview: 1835 (London, UK), luxury brand, exported to over 30 countries.

- Key Products: Northwood Loden Field Coat ($500-$700), Shooting Jacket ($400-$600).

- Distinguishing features: individual approach to manufacturing, rating 4.9/5 (BASC, 2024); limited OEM services.

3.5 BushWear

- Overview: Stirling, UK, sells SwedTeam+ own-label clothing, over 100,000 units a year.

- Main products: Veil Camo Jacket ($150-$250, 12,000mm waterproof), Waterproof Trousers ($100-$200).

- Distinguishing features: Affordable versatility, 4.6/5 rating (BASC, 2024); moderate OEM services (45-60 days production lead time).

3.6 British Outfitters

- Overview: British company, exporting to over 20 countries, specialising in classic hunting/shooting clothing.

- Key Products: Country Jacket ($200-$350), Shooting Vest ($100-$200).

- Distinguishing features: Attention to detail, 4.5/5 rating (BASC, 2024); limited OEM services.

3.7 Sasta

- Overview: Finnish brand with strong UK distribution, exports to over 30 countries, sustainability focus.

- Key products: Sarek jacket ($300-$450, 15,000mm waterproof), Mehto Pro pants ($150-$250).

- Features: 20% recycled materials, rated 4.7/5 (Textile Exchange, 2024); moderate OEM services (production time 45–60 days).

3.8 Baleno

- Overview: Over 50 years of experience, Belgian design + UK distribution, export to over 40 countries.

- Key products: Flexothane Jacket ($200-$350, 15,000mm waterproof), Tweed Waterproof Coat ($250-$400).

- Features: Flexothane for quiet movement, rated 4.6/5 (BASC, 2024); moderate OEM services (45-60 days lead time).

3.9 Jack Pyke

- Overview: 1991 (Northamptonshire, UK) Affordable hunting clothing, exporting to over 30 countries.

- Key products: Hunters jacket ($100-$200, 10,000mm waterproof), Camo pants ($80-$150).

- Distinguishing features: affordable price, rating 4.5/5 (BASC, 2024); limited OEM services.

3.10 Deerhunter

- Overview: Danish brand with a strong presence in the UK, over 150,000 units per year, exporting to over 40 countries.

- Key products: Gamekeeper jacket ($100-$200), Cumberland shirt ($80-$150).

- Distinguishing features: affordability, rating 4.6/5 (BASC, 2024); moderate OEM services (manufacturing time 45-60 days).

4. Why BOWINS Garment is a leader in OEM/ODM

BOWINS stands out for the following features:

- Scalability: 2 million sets per year, minimum order quantity 300 pieces, 98% on-time delivery.

- Customization: 3D prototyping/CAD/CAM (98% accuracy of camouflage design and functionality).

- Sustainability: 30% recycled polyester, GOTS/Bluesign compliant.

- Cost-effective: duty-free export from Cambodia (12-15% duty savings), mass production reduces costs by 20%.

- Support: 24/7 service, 2-year warranty (33% longer than the industry standard).

5. How to choose the right brand

- Hunting style: big game (BOWINS, Musto); waterfowl (heated equipment BOWINS).

- Environment: 15,000mm waterproof rating for wet UK conditions; 8,000-10,000g/m²/24h breathability for mild climates.

- Budget: $30–$200 (BOWINS, Jack Pyke, Deerhunter); $200–$700 (Holland & Holland, Musto).

- Certificates: give preference to ISO 9001, BSCI, OEKO-TEX.

- Customization: BOWINS for customized OEM/ODM solutions.

6. Market trends in 2025

- Sustainability: 60% of brands use 15-30% recycled materials (Textile Exchange, 2024).

- Smart Fabrics: Heated garments (7.4V, 12-hour battery) increase comfort in cold weather by 20%.

- Demand for customization: OEM/ODM grows by 25% (BOWINS leads in 3D prototyping).

- Odor Control Technology: Reduces detectability by 15% for bowhunters.

- Equipment specifically for women: market growth of 15% (Sasta, BOWINS).

7. Conclusion

Top 10 UK hunting clothing brands, led by BOWINS Garment, provide unrivaled concealment, weather protection and durability in a $1.2 billion market. BOWINS stands out with scalable OEM/ODM, 15,000mm water resistance and 12-15% duty savings, while premium brands (Musto, Barbour) and affordable options (Jack Pyke, Deerhunter) cater to a variety of needs. For custom solutions, contact BOWINS Garment to enhance your range of hunting clothing.